Aboitiz InfraCapital rebrands in line with bold prospects

ABOITIZ InfraCapital and its business units unveiled today a fresh brand identity that reflects the group’s forward ambition to be the country’s top of mind in infrastructure solutions. The goal is  to further grow its business in the coming years by proactively participating in project opportunities in the industrial development, water, digital infrastructure, and transport sectors.

“At the beginning of the year, we set out to revamp our brand as part of our top priorities. We want to establish InfraCap as a full-fledged Strategic Business Unit within the Aboitiz Group, with a unique, impactful, and market-relevant brand identity and to be known as a reliable partner for growth, dedicated to nation-building and uplifting the lives of Filipinos,” said Aboitiz InfraCapital President and CEO Cosette Canilao.

“Anchored on the Aboitiz Group’s purpose of driving change for a better world by advancing business and communities, we at Aboitiz InfraCapital aim to create purpose-driven infrastructure,” she added.

AIC has been ramping up its portfolio in the past few years. For 2021, the company earmarked PhP13 billion in total consolidated capital expenditures (CAPEX) with its partners for the rollout of various projects, including its newest venture into common towers.

In April, AIC announced that it has agreed to form a joint venture with leading global private markets firm, Partners Group, acting on behalf of its clients, to establish a telecommunications infrastructure platform called Unity Digital Infrastructure, Inc. (Unity).

The new branding marks a new chapter in the company’s young history, and represents its commitment to further invest in new projects that will bolster progress and economic growth.

Lines of interconnectivity

More than just filling in the gaps in the country’s infrastructure, AIC wants to emphasize in its new branding that it looks beyond the singular impact of a project. 

“We want to highlight that we think long-term, we think in ecosystems, and we give serious thought to the needs of the community,” Canilao shared.

It’s this relationship that AIC aims to represent in its new iconography, where all lines are connected to show how business and communities merge and change together. The new logos also reflect the company’s brand identity and values as trustworthy experts and innovative thinkers who uphold transparency and integrity. These attributes are represented by the solid building blocks that enable businesses and uplift communities. 

Expansions and new opportunities

AIC and its business units are optimistic that the economy will sustain its recovery from the COVID-19 pandemic, as demand for more infrastructure solutions emerges.

Its Integrated Economic Centers are rebranding to ‘Economic Estates’ and will individually be known as LIMA Estate, Mactan Economic Zone 2 Estate, and West Cebu Estate. The change comes as expansion plans for LIMA and West Cebu Estate are underway which are expected to yield up to 89,000 jobs combined. The business unit estimates that LIMA’s industrial expansion alone will bring in PhP 10.3 billion worth of inventory.  

Apo Agua Infrastructura, Inc. is on track to begin operations in 2022, in spite of COVID-19’s impact on its construction activities. Through close collaboration with the Davao City Water District (DCWD) and its Engineering, Procurement, and Construction Contractor J.V. Angeles Construction Corporation, Apo Agua has achieved significant milestones in relation to the Raw Water Facility’s Intake Weir, Treated Water Pipeline, and Water Treatment Plant. Once operational, the project will deliver at least 300 million liters of treated water per day to DCWD for the benefit of more than one million Davaoeños.

Meanwhile, LIMA Water Corporation continues to build foundations for its Smart Water Network, wherein its water facilities turn into interconnected and intelligent systems. Once fully integrated, the Smart Water Network is projected to lead to even better operational efficiency and savings in terms of deep well operation, auto adjustment of transfer pumps, and non-revenue water (NRW) management. It is also building its capabilities to grow the Estate Water business.

Unity has completed sites in Luzon and Visayas, and aims to complete over 1,000 sites by 2022. AIC is also helping fast-track information and communications technology development in the country through its Small Cells business. It is looking at having more than 350 small cells by year-end with new market Subic.

 

Aboitiz InfraCapital rebrands in line with bold prospects
Source: Viral Media Philippines